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The Dassler Brothers

The Dassler Brothers, Adi and Rudolf had a shoe company called Geda. When they fell out, Adi Dassler created Adidas and Rudolf Dassler created Puma.
Read More: www.businessinsider.com

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I would even go on to say that the Dassler Brother’s rivalry inspired the following chocolate bar advert from 2015:

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