Tiger renamed Giraffe bread by UK Supermarket

This beautifully kind exchange between 3 and half-year-old Lilly and Sainsburys, a large Supermarket brand in the UK, is one of the most uplifting stories of connection and compassion.

After Lily’s parent’s could not answer her question regarding why Tiger bread was named as it was, she wrote a letter to the supermarket.

This is Tiger bread which Lilly thought should be called Giraffe bread instead.

Sainsbury’s kind and considered reply:

A sign was put in all of Sainsburys’ stores to explain why they renamed their bread.

The label on the bread was even changed:

This is such a lovely example of fantastic customer service.