My Squeeze by Alessi (2/36)

My Squeeze by Alessi. Designed by Roland Kreiter, is a citrus squeezer designed for use directly in your hand. It was awarded the Pure Creativity 2009 award organised by Mydeco.com, awarded by a jury chaired by Philippe Starck and Sir Terence Conran. The reason “mysqueeze” won the prize was that, 20 years on, it can be the new icon, heir to the “Juicy Salif” designed by Philippe Starck, the citrus squeezer produced by Alessi which went on to become one of the most renowned icons of contemporary life in all four corners of the globe.