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Noma Bar Designs

Genius of Double Meanings & Negative Space

Following on from the inspiration of Abram Games, Noma Bar has taken the art of embedding double meaning and negative space into his designs and illustrations to another level.

Instead of using an airbrush like Games, Noma’s designs are completed on a computer.

As part of my research, I read a lot. Then I think and do a lot of sketches. I’ll never go to work on the computer unless I have ideas first.

Noma Bar illustrations are extremely clever in that they say a lot with very little. Usually, a few colours and one picture made up of one other element, Noma’s design then shouts the message he wishes to convey in such a simple and clear way, it is genius.

The question is, do you agree with our list of Noma Bar’s best illustrations? Are there any items on the list which you feel shouldn’t be? Have we missed any Noma Bar designs that you feel should be on this list? Let us know by sharing your views and opinions by upvoting, downvoting and commenting below, we really do love to hear your views.

Oh! Please share this page so others can also let the world know what they think.

#1 Donald Trump and Twitter Logo

A really inspirational use of the Twitter Logo as Donald Trump's hair. Very clever! It was used for an article in the Politico magazine titled 'Trump & the media'.

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#2 Tablet and Police Helmet

As the title of the design states 'Drugs in London', it cleverly and simply depicts both drugs and London. This design could have equally worked for queens guard wearing a bearskin hat.

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#3 Penguin and Lightbulb

An illustration to promote the freezing of energy costs

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#4 Helicopter, tanks and face

Noma Bar Designs - Military Scene and Face

Clever design the changes from a military scene into a soldier's face when rotated 180 degrees. This was used by the Guardian for an article about the Military.

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#5 Island and Bird

Titled 'Birdland' this illustration cleverly depicts both an island and a bird.

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#6 Ostrich and its head

Called 'Facing Up' this design uses negative space to show the head that is usually hiding below the ground.

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#7 Two Birds, One Big and One Small.

So clever! Especially when you realise that the title of the design is called 'Double Bill'

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#8 Tablet and Heart

Titled 'Love is the drug' this design cleverly depicts the heart and the capsule tablet.

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#9 Carabiner and Face

With the title having a name with a double meaning this design is really quite something. It is called 'Open Face' which implies the face of the person found in the design and the open cliff face where the Carabiner will be used. Genius!

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#10 Ballon and Pin

Titled 'POP ART' this is a very clever double meaning where the pin closely resembles the string which usually holds a balloon.

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#11 Chicken and Lips

Noma Bar Designs - Chicken and Lips

An illustration for an IBM advert about how technology can help food to tell us if it is fresh.

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#12 Megaphone and Nose

A very neat design that depicts the handle of the megaphone as a Pinocchio-like nose. A very inspirational way to demonstrate lying and fake news.

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#13 11 and the Twin Towers

This design was used to help promote the book, Falling Man by Don DeLillo.

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#14 Eye and Head

Noma Bar Designs - Surveillance

Used by the Telegraph Magazine for an article titled 'Who's looking at you in 2020?'

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#15 Mouse and Elephant

Using the negative space of the elephant's feet to depict a mouse.

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#16 Hawk and Call Centre Operative

Noma Bar Designs - Hawk and Call Centre

Developed to promote online security for the communications firm BT.

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#17 Penguin and Flame

Helping to show the dangers of global warming.

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#18 Ladies legs and a tie

This post was used to promote the TV series Mad Men.

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#19 Thumb Tack and Dress

A pin-up model with an ingenious use of a thumb tack as a dress

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